Cybersecurity technologies are a vital component of business development. Business leaders must apply these systems with care and with a sense of urgency, since they may be targeted by cyberattacks. Business development includes identifying new opportunities, developing and maintaining relationships with customers, forming strategic partnerships, and creating strategies to boost profits. It impacts nearly every department within a company, from marketing to HR.
To answer the question of how a company’s cyber security adoption affects its performance, we examined the impact on various organizational, technological and environmental factors on an company’s desire to adopt these technologies. We specifically used the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the impact of these elements on organizations’ desire to adopt cybersecurity-related technologies.
The TOE framework has four components: (1) perceived usefulness, (2) perceived ease of use, and (3) observational capability. These three factors influenced organizations’ intention to adopt cybersecurity technologies and also their performance. Additionally, competition pressure and vendor support also have a positive impact on the willingness of companies to adopt these technologies.
Cyberattacks are more frequent than ever, and can be devastating to the reputation of a company, its financial standing and operational capabilities. Fortunately, the most up-to-date cybersecurity tools can help companies stay clear of these scratches and boost their financial performance. It’s time for us to change our mindset from viewing cybersecurity as a cost-effective defensive expense to seeing it as a function that can drive growth.
https://pebblefuturefest.com/dynamic-data-defense-the-edge-of-virtual-due-diligence-rooms/
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